Top
Elements Assets Management


Meet our Team



Brandon Holden
Chief Executive Officer
A seasoned software industry executive with over 20 years of experience, Brandon Holden has focused his career on delivering world-class customer experiences by building collaborative, high-performing teams. Most recently, he was Chief Operations Officer at infrastructure monitoring firm LogicMonitor where he was responsible for post-sales operations and overall customer satisfaction. He previously held senior corporate development and revenue operations roles at Dell and cybersecurity firm Forcepoint. Brandon has a deep understanding of the facility and asset sectors, having served as Executive Vice President of Operations at Accruent, and is an alumnus of West Point Military Academy and Harvard Business School.


Tara Baker
Chief Financial Officer
Tara Baker has more than 25 years of experience leading metrics-focused teams in best-in-class business processes. After starting her career as an auditor at KPMG, she delivered operational excellence as a financial leader and consultant in the insurance and technology industries. Most recently, Tara spent 14 years driving transformational change at cybersecurity firm Forcepoint through various roles, including Chief Accounting Officer, Vice President of Strategic Operations and Business Transformations, and Chief of Staff.


Jeff Longoria
Chief Revenue Officer
With over 25 years of executive leadership experience, Jeff Longoria is known for achieving aggressive growth targets, building scalable business processes and delivering excellent customer satisfaction. In his current role, Jeff is responsible for executing global revenue strategy and driving growth across sales, sales engineering, customer success, and sales operations. Prior to joining Co-Assets Management, he served as CRO for Sparta, a Honeywell company, and held other executive positions including SVP of Sales at SecureWorks, a Dell Technologies company.


Meg Swanson
Chief Marketing Officer
With more than 20 years of technology marketing experience, Meg Swanson brings extensive SaaS marketing expertise to her role as Chief Marketing Officer. Meg has led high-performance teams across fintech, corporate real estate, built environment, security, and developer ecosystems. She is passionate about building multi-digit growth by letting the voice of the customer lead the way. Her notable achievements include building strong brand equity and award-winning success in marketing leadership and CMO roles at IBM, Steelcase, AffiniPay, Accruent, and Internet Security Systems. At Co-Assets Management, Meg runs brand, demand generation, partner collaboration, customer marketing, and digital strategy.


Paul Phillips
Chief Technical Officer
Paul is highly experienced in building and managing teams that have engineered systems across multiple sectors for businesses of all sizes, Paul has extensive knowledge of software as a service focusing on data to drive platform, product, and team development, and deliver actionable insights to customers using best in class technologies.


Carol Howard
Chief People Officer
With more than 25 years of experience in human resources at high-growth technology firms, Carol Howard is known for fostering great company cultures. Most recently, Carol was Chief People Officer at Abrigo, a compliance, credit risk, and lending software company. She has also held HR leadership roles at Spredfast (now Khoros), CompassLearning (now Edgenuity Inc.), Lombardi Software (an IBM company), and Abbott Spine (now Zimmer). She is an alumna of Texas State University and earned her MBA and master’s in organizational leadership and ethics from St. Edward’s University.


James Carder
Chief Information Security Officer
James Carder brings more than 25 years of corporate IT security and consulting for the Fortune 1000 and U.S. Government. Prior to joining Co-Assets Management, James served as Chief Security Officer and VP of LogRhythm Labs where he built the program into a world class security organization. James is a sought-after and frequent speaker at cybersecurity events and is a noted author of several cybersecurity publications. He is an Advisory Board member for the University of Colorado Denver, PlexTrac, TruKno, Coalfire, Circle Systems, Resurface Labs, Cyber Sainik, and the Identity Defined Security Alliance (IDSA); a Certified Information Systems Security Professional (CISSP); former ICIT Fellow; and a member of the Forbes Technology Council.


Our Vision
It’s bringing people and technology together in unexpected ways. To build trust and deliver sustained outcomes. Delivering sustained outcomes which make a difference.
Our Mission
We are on a mission to deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.
Our Goal
our goal is to use our experiences and technological edge and help you build a diversified, global, and high performing real estate investment portfolio.